To some, it's known for incredible alpine skiing; to others, summers full of endless outdoor activities.  By everyone, Telluride is embraced for its authentic mountain character, unpretentious attitude, and celebration of four seasons of adventure in the most beautiful spot of the Rocky Mountain high country.

Nowhere else in the country, or perhaps the world, does such a place exist. 

With the town's colorful Victorian-era homes, clapboard storefronts, boutiques, art galleries, gourmet restaurants, historic buildings and more, Telluride is a delight to explore. Telluride doesn’t have fast food restaurants or any chain retail storefronts (Patagonia being the only exception). The town’s rejection of big-name companies fosters the growth of small businesses with personality.

So when you go out for a drink, chances are the bar owner is the one shaking up your cocktail. And when you hit the town’s various boutiques, they are guaranteed to be lovingly curated and uniquely Telluridian. Instead of a morning McMuffin, you’ll have to upgrade to a fresh baked pastry from Baked in Telluride and be better off for it.

We encourage everyone to explore the town and surrounding mountains. You can find out more here: